Privacy policy
International Dance Shoes Limited Privacy Policy
Introduction
Welcome to the International Dance Shoes privacy policy.
International Dance Shoes is a reference to International Dance Shoes Limited (a company incorporated in England and Wales under company registration number 01545593). References to the “Site” in this privacy policy are to International Dance Shoes’ website. References to the “Goods” in this privacy notice are to goods sold by International Dance Shoes from time to time.
International Dance Shoes respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how International Dance Shoes looks after your personal data when International Dance Shoes receives it as a result of your use of the Site (regardless of where you visit it from) and/or as a result of providing the Goods. This privacy policy tells you about your privacy rights and how the law protects you.
1. Important information and who International Dance Shoes is
Purpose of this privacy policy
This privacy policy aims to give you information on how International Dance Shoes collects and processes your personal data through your use of the Site and/or as a result of providing the Goods, including any data you may provide when you use the Site and/or order the Goods.
The Site is not intended for use by children and International Dance Shoes does not knowingly collect data relating to children.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy International Dance Shoes may provide on specific occasions when International Dance Shoes is collecting or processing personal data about you so that you are fully aware of how and why International Dance Shoes is using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.
International Dance Shoes is the controller and responsible for your personal data, unless it is acting as a processor on behalf of a third party controller or processor.
International Dance Shoes has appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
If you have any questions about this privacy policy or International Dance Shoes’ privacy practices, please contact International Dance Shoes’ data privacy manager in the following ways:
Email address: sales@ids-danceshoes.co.uk.
Postal address: Unit 11, i.O. Centre, Fingle Drive, Stonebridge, Milton Keynes, MK13 0AT, United Kingdom.
You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the United Kingdom (“UK”) regulator for data protection issues (www.ico.org.uk). International Dance Shoes would, however, appreciate the chance to deal with your concerns before you approach the ICO and so please contact International Dance Shoes in the first instance.
Changes to the privacy policy and your duty to inform International Dance Shoes of changes
International Dance Shoes keeps its privacy policy under regular review. This version was last updated in July 2025.
It is important that the personal data International Dance Shoes holds about you is accurate and current. Please keep International Dance Shoes informed if your personal data changes during your relationship with International Dance Shoes.
The Site may include links to third-party websites, plug-ins and applications (including those of third parties for the purposes of taking payments). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. International Dance Shoes does not control these third-party websites, plug-ins or applications and is not responsible for their privacy statements. When you leave the Site, International Dance Shoes encourages you to read the privacy policy of every website, plug-in and application you visit.
2. The data International Dance Shoes collects about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
International Dance Shoes may collect, use, store and transfer different kinds of personal data about you which International Dance Shoes has grouped together as follows:
· Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
· Contact Data includes email address and telephone numbers.
· Digital Data includes video and audio recordings.
· AI Detection and Photographs includes photographs to identify users.
· Technical Data includes internet protocol address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access the Site.
· Profile Data includes your username and password, preferences, feedback and survey responses.
· Usage Data includes information about how you use the Site.
· Marketing and Communications Data includes your preferences in receiving marketing from International Dance Shoes and International Dance Shoes’ third parties and your communication preferences.
International Dance Shoes may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, International Dance Shoes may aggregate your Usage Data to calculate the percentage of users accessing a specific feature of the Site. However, if International Dance Shoes combines or connects Aggregated Data with your personal data so that it can directly or indirectly identify you, International Dance Shoes treats the combined data as personal data which will be used in accordance with this privacy policy.
With the exception of Digital Data and AI Detection and Photographs, International Dance Shoes does not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor does International Dance Shoes collect any information about criminal convictions and offences.
If you fail to provide personal data
Where International Dance Shoes needs to collect personal data by law, or under the terms of a contract International Dance Shoes has with you, and you fail to provide that data when requested, International Dance Shoes may not be able to perform that contract and may not be able to provide you with access to the Site and/or be supplied with the Goods.
3. How is your personal data collected?
International Dance Shoes may use different methods to collect data from and about you including through:
· Direct interactions. You may give International Dance Shoes your Identity and Contact Data by filling in forms (including through the Site) or by corresponding with International Dance Shoes by post, phone, email or otherwise. This includes personal data you provide when you:
· apply to use the Site;
· create an account on the Site; or
· give International Dance Shoes feedback or contact International Dance Shoes.
· Automated technologies or interactions. As you interact with the Site, International Dance Shoes may automatically collect Technical Data about your equipment, browsing actions and patterns. International Dance Shoes may use serving cookies and other similar technologies to do this. International Dance Shoes may also receive Technical Data about you if you visit other websites, plug-ins or applications employing International Dance Shoes’ cookies.
· Third parties. International Dance Shoes may receive personal data about you from third parties. International Dance Shoes may also record telephone conversations it has with you.
4. How International Dance Shoes uses your personal data
International Dance Shoes will only use your personal data when the law allows International Dance Shoes to. Most commonly, International Dance Shoes will use your personal data in the following circumstances:
· Where International Dance Shoes needs to perform a contract International Dance Shoes has with you.
· Where it is necessary for International Dance Shoes’ legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
· Where International Dance Shoes needs to comply with a legal obligation.
Refer to the Glossary to find out more about the types of lawful basis that International Dance Shoes will rely on to process your personal data.
Generally, International Dance Shoes does not rely on consent as a legal basis for processing your personal data although International Dance Shoes will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting International Dance Shoes.
Purposes for which International Dance Shoes will use your personal data
International Dance Shoes uses the information collected for the following purposes:
- Improving the overall functionality and security of the Site.
- Otherwise providing you with access to the Site.
- Supplying the Goods.
International Dance Shoes has set out below, in a table format, a description of all the ways International Dance Shoes may use your personal data, and which of the legal bases International Dance Shoes relies on to do so. International Dance Shoes has also identified what International Dance Shoes’ legitimate interests are where appropriate.
Note that International Dance Shoes may process your personal data for more than one lawful ground depending on the specific purpose for which International Dance Shoes is using your data. Please contact International Dance Shoes if you need details about the specific legal ground International Dance Shoes is relying on to process your personal data where more than one ground has been set out in the table below.
|
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
|
To register you as a new user of the Site, to allow you to use the Site and/or receive the Goods
|
(a) Identity (b) Contact (c) Digital Data (d) AI Detection and Photographs |
Performance of a contract with you |
|
To manage International Dance Shoes’ relationship with you which will include: (a) Notifying you about changes to International Dance Shoes’ terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for International Dance Shoes’ legitimate interests (to keep International Dance Shoes’ records updated and to study how users use the Site) |
|
To enable you to or complete a survey |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for International Dance Shoes’ legitimate interests (to study how users use the Site, to develop it and grow International Dance Shoes’ business) |
|
To administer and protect International Dance Shoes’ business and the Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Digital Data (d) AI Detection and Photographs (e) Technical |
(a) Necessary for International Dance Shoes’ legitimate interests (for running International Dance Shoes’ business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
|
To deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising International Dance Shoes serves to you |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for International Dance Shoes’ legitimate interests (to study how users use the Site, to develop the Site, to grow International Dance Shoes’ business and to inform International Dance Shoes’ marketing strategy) |
|
To use data analytics to improve the Site, marketing, user relationships and experiences |
(a) Technical (b) Usage |
Necessary for International Dance Shoes’ legitimate interests (to define types of users for the Site, to keep the Site updated and relevant, to develop International Dance Shoes’ business and to inform International Dance Shoes’ marketing strategy) |
|
To make suggestions and recommendations to you about goods that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for International Dance Shoes’ legitimate interests (to develop the Site and grow International Dance Shoes’ business) |
Cookies
International Dance Shoes may use cookies to monitor how users use the Site. This helps International Dance Shoes to understand how users use the Site so International Dance Shoes can improve things like layout, function and design.
A cookie is a piece of information stored on your computer’s hard drive that records how you have used a website, plug-in or application. The next time you visit that website, application or plug-in, it can tailor your options based on the information it has stored about your last visit.
You can set your browser to refuse all or some browser cookies, or to alert you when websites, plug-ins or applications set or access cookies. If you disable or refuse cookies, please note that some parts of the Site may become inaccessible or not function properly.
International Dance Shoes will only use your personal data for the purposes for which International Dance Shoes collected it, unless International Dance Shoes reasonably considers that International Dance Shoes needs to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact International Dance Shoes.
If International Dance Shoes needs to use your personal data for an unrelated purpose, International Dance Shoes will notify you and International Dance Shoes will explain the legal basis which allows International Dance Shoes to do so.
Please note that International Dance Shoes may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. Disclosures of your personal data
International Dance Shoes does not sell, trade or otherwise transfer your information to third parties except as set out in this privacy notice. Your personal data is only disclosed in accordance with this privacy notice, applicable laws or with your explicit consent.
International Dance Shoes may transfer your personal data to countries outside the UK. Although such countries may not be subject to the same data protection laws as organisations based in the UK, International Dance Shoes will take steps to make sure they provide an adequate level of protection in accordance with UK data protection law. By submitting your personal information to International Dance Shoes, you agree to this transfer, storing or processing at a location outside the UK.
Whenever International Dance Shoes transfers your personal data out of the UK, International Dance Shoes will ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
· International Dance Shoes will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
· Where International Dance Shoes uses certain service providers, International Dance Shoes may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
Please contact International Dance Shoes if you want further information on the specific mechanism used by International Dance Shoes when transferring your personal data outside of the UK.
International Dance Shoes has put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, International Dance Shoes limits access to your personal data to those employees, clients, agents, contractors and other third parties who have a business need to know. They will only process your personal data on International Dance Shoes’ instructions and they are subject to a duty of confidentiality.
International Dance Shoes has put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where International Dance Shoes is legally required to do so.
How long will International Dance Shoes use your personal data for?
International Dance Shoes will only retain your personal data for as long as reasonably necessary to fulfil the purposes International Dance Shoes collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. International Dance Shoes may retain your personal data for a longer period in the event of a complaint or if International Dance Shoes reasonably believes there is a prospect of litigation in respect to International Dance Shoes’ relationship with you.
To determine the appropriate retention period for personal data, International Dance Shoes considers the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which International Dance Shoes processes your personal data and whether International Dance Shoes can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law International Dance Shoes may have to keep basic information about users of the Site (including Contact and Identity Data) for 6 years after the cessation of a relevant client relationship for tax and other purposes.
In some circumstances you can ask International Dance Shoes to delete your data: see your legal rights below for further information.
In some circumstances International Dance Shoes may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case International Dance Shoes may use this information indefinitely without further notice to you.
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
If you wish to exercise any of these rights, please contact International Dance Shoes.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, International Dance Shoes may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, International Dance Shoes could refuse to comply with your request in these circumstances.
What International Dance Shoes may need from you
International Dance Shoes may need to request specific information from you to help International Dance Shoes confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. International Dance Shoes may also contact you to ask you for further information in relation to your request to speed up International Dance Shoes’ response.
International Dance Shoes will try to respond to all legitimate requests within 1 month. Occasionally it could take International Dance Shoes longer than a month if your request is particularly complex or you have made a number of requests. In this case, International Dance Shoes will notify you and keep you updated.
Legitimate Interest means the interest of International Dance Shoes’ business in conducting and managing International Dance Shoes’ business to enable International Dance Shoes to give you the best service/product and the best and most secure experience. International Dance Shoes makes sure International Dance Shoes considers and balances any potential impact on you (both positive and negative) and your rights before International Dance Shoes’ processes your personal data for International Dance Shoes’ legitimate interests. International Dance Shoes does not use your personal data for activities where International Dance Shoes’ interests are overridden by the impact on you (unless International Dance Shoes has your consent or is otherwise required or permitted to by law). You can obtain further information about how International Dance Shoes assesses International Dance Shoes’ legitimate interests against any potential impact on you in respect of specific activities by contacting International Dance Shoes.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that International Dance Shoes is subject to.
Other companies in the group of companies to which International Dance Shoes belongs acting as joint controllers or processors.
· Service providers acting as processors based inside and outside of the UK.
· Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
· HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the UK who require reporting of processing activities in certain circumstances.
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data International Dance Shoes holds about you and to check that International Dance Shoes is lawfully processing it.
Request correction of the personal data that International Dance Shoes holds about you. This enables you to have any incomplete or inaccurate data International Dance Shoes holds about you corrected, though International Dance Shoes may need to verify the accuracy of the new data you provide to International Dance Shoes.
Request erasure of your personal data. This enables you to ask International Dance Shoes to delete or remove personal data where there is no good reason for International Dance Shoes continuing to process it. You also have the right to ask International Dance Shoes to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where International Dance Shoes may have processed your information unlawfully or where International Dance Shoes is required to erase your personal data to comply with local law. Note, however, that International Dance Shoes may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where International Dance Shoes is relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where International Dance Shoes is processing your personal data for direct marketing purposes. In some cases, International Dance Shoes may demonstrate that International Dance Shoes has compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask International Dance Shoes to suspend the processing of your personal data in the following scenarios:
· If you want International Dance Shoes to establish the data's accuracy.
· Where International Dance Shoes’ use of the data is unlawful but you do not want International Dance Shoes to erase it.
· Where you need International Dance Shoes to hold the data even if International Dance Shoes no longer requires it as you need it to establish, exercise or defend legal claims.
· You have objected to International Dance Shoes’ use of your data but International Dance Shoes needs to verify whether International Dance Shoes has overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. International Dance Shoes will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for International Dance Shoes to use or where International Dance Shoes used the information to perform a contract with you.
Withdraw consent at any time where International Dance Shoes is relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, International Dance Shoes may not be able to provide continued access to the Site and/or the Goods to you. International Dance Shoes will advise you if this is the case at the time you withdraw your consent.